Marketing Specialist - Asia Pacific

·        Ability to create excellent collaboration between areas and within the marketing organization

 

 

·        Good communication and presentation skills

 

 

·        Experience in marketing, branding and/or creative design roles

 

 

·        Experience with layout, image, photo editing

 

 

·        Project management experience in a multicultural environment

 

 

·        Excellent time management skills to plan and prioritize multiple activities

 

 

·        Analytical and problem-solving skills and an ability to use data to gain insights and drive decisions.

 

 

·        Computer knowledge\: Microsoft Office, Adobe Creative Cloud - InDesign, Illustrator and Photoshop

 

 

·        Average of 3 years of experience in a corporate environment as part of marketing organization

 

 

·        Bachelor’s degree in Marketing and/or relevant work experience

 

 

 

 

·         Languages

 

 

o    English fluent

 

 

o    Mandarin would be a plus

 

 

 

 

 

·         Knowledge, skills and abilities (KSAs)

 

 

o    Leadership

 

 

o    Passion

 

 

o    Caring

 

 

o    Integrity

 

 

 

 *LI-MAC

·       Plan, produce, and oversee execution of marketing and communications activities including the development of client facing collateral, internal marketing collateral and presentation support material

 

 

o    Use creative skills to produce smart, engaging and edgy visuals to support internal and external customer needs

 

 

o    Develop market-leading content based on research and customer insights to drive lead generation and customer acquisition

 

 

o    Monitor the CWT brand in Asia Pacific and ensure the correct translation of global brand guidelines to Asia Pacific marketing activities

 

 

 

 

 

·       Oversee the organization and coordination of CWT’s sponsorship and representation at conferences, meetings, seminars, and other events

 

 

o    Execute event marketing and event sponsorship plans

 

 

o    Coordinate on-site arrangements for all sponsored events

 

 

o    Support client facing teams with the promotion of the CWT brand at client events

 

 

o    Manage on-site production for events as necessary

 

 

o    Support and track lead generation at events – attendee lists, lead capture

 

 

o    Propose new ideas to improve the event planning and implementation process

 

 

o    Review and provide post event analysis ensuring measurability and quality

 

 

o    Effectively brief external agencies and establish partnerships where necessary

 

 

o    Build relationships between CWT and existing Industry & Non-industry Associations

 

 

 

 

 

·       Deliver the local marketing strategy for CWT Solutions Group, CWT Meetings & Events, CWT Energy, Resources and Marine

 

 

o    Work with business leader of each line of business in Asia Pacific to develop marketing strategies that are aligned to their business goals

 

 

o    Work closely with CWT global marketing leaders to ensure alignment to global and local marketing objectives for each line of business