Senior Marketing Specialist
Kalsec
Full-time
On-site
Singapore, Singapore, Singapore
Creative Industries
- Regional lead for marketing activities and product promotion for Asia
- Be the liaison between Asia team and Kalamazoo marketing team to ensure consistent global branding and key messages at Asia tradeshows, customer innovation days and meetings.
- Lead the planning and execution of trade shows and customer events to maximize lead generation and customer engagement, ensuring alignment with global marketing and product strategies.
- Manage relationships with external supplier to ensure marketing materials – such as printed collateral, promotional items, corporate apparel, event banners and graphics, and more – meet both regional market needs and global brand standards.
- Knowledge of marketing and sales platforms (ex. Salesforce, Hubspot) used to share and track marketing results.
- Provide support and resources to Asia Sales and Application team by developing marketing trends presentation, sales tools, concepts or demos with consistent global brand messaging.
- Work with channel partner marketing and sales teams to ensure Kalsec marketing materials and competitive advantages and leveraged to maximum effectiveness.
- Work collaboratively with Global Marketing and Product Management teams to lead the development of marketing and branding strategy in Asia for new and existing products and applications.
- Strong project management skills are required to ensure smooth implementation of marketing activities by building collaborative relationships with both internal and external stakeholders.
- Support the maintenance and continuous improvement of food safety management system processes and documentation to ensure highest level of food safety within our organization.
- To be aware of the company's Quality Assurance policy and objectives. To observe these policy provisions and fulfill in all respects the requirements of his/her job. Quality Assurance procedures as defined in the quality manual shall be strictly observed.