MAIN PURPOSE
This role is responsible for driving marketing strategy from leading, planning to execution of all marketing initiatives to achieve brand objectives. This includes developing omnichannel product marketing strategy to achieve brand objectives. This role also supports all earned, owned, paid media and communications across PR, ePR, Digital and Social Media channels for the brand.
KEY RESPONSIBILITIES
Product Management
- Develop an omnichannel product marketing strategy with focus on hero products
- Strategize a differentiated product portfolio (merchandizing and assortment) by channel and by door to support key launches, brand campaigns and promotional plans
- Lead forecasting and product analytics to drive KPIs and support forecast accuracy
- Plan product forecast and stock allocation, in particular new launch forecast across all channels
- Order new launch stocks (including FG and POSM: PR, Testers, Samples, VMD)
- Monitor shipment
- Analyse performance for new launches
- Develop product strategies that is aligned with channel strategy to achieve consumer acquisition and retention objectives, and commercial targets
- Visual Merchandising Implementation:
- Forecasting new launches and VM updates, in line with brand guidelines and budget
- Lead the deployment in stores for new launches animation and VM updates
- Analyse competitive trends (product category mapping, pricing) and market trends to identify any areas of opportunity and risks
PR/ KOL/ KOC Community Management
- Develop PR and Influencer strategy including organic seeding, paid partnerships/ content and event integration
- Lead the identification and nurturing of local influencer partnerships including story-telling, seeding, creative mailing, and content creation
- Define targets for PR/ Influencer programs and track the effectiveness of each investment to target ROI targets
- Manage relations with KOL/ KOC/ MUA for brand love support and campaign focus
- Implement paid and non-paid KOL activities and community activations on brand campaigns across all channels
- Develop and lead brand collaborations, including ideating and securing brand partners and ensuring seamless launch in collaboration
Media
- Assist to drive strategy across all media channels, seeing through omni campaign briefs from conceptualization to execution
- Support the annual media plan development based on marketing goals, identify optimized media model and channel mix for hero and always-on campaigns
Retail Marketing Management
- Develop an integrated and omnichannel retail activation plan for new product launches and key campaigns
- Support the brand to drive elevated in-store experiences and omnichannel execution excellence.
Budget Management
- Responsible for A&P budget planning in alignment with brand budget
- Manage and deliver budget on monthly basis
- Identify new opportunities to operate cost efficiently by partnering new vendors, utilizing new materials, and adopting new ways of working
REQUIREMENTS
- Bachelor's Degree in Marketing or related field
- At least 6 - 8 years of relevant experience
- Excellent verbal and written communication skills
- Strong analytical and organization skills with attention to details
- Possess outstanding interpersonal skills and a positive attitude to deliver results in a fast-paced environment
- Team player, confident and go-getter under pressure
- Strong Microsoft Office skills especially Excel and PowerPoint
- Proficient in Google Analytics is an added advantage
- Candidates with lesser years of experience may be considered for Assistant Manager