MAIN PURPOSE
Shiseido Travel Retail is a fast-growing organization, focusing on distribution within Duty Free Zones (Airports, Downtown Stores, Air flights). It is part of the Shiseido Group, which holds more than 10 luxury and premium brands across the Perfume and Cosmetics categories (Shiseido, Cle de Peau, Nars, The Ginza Beaute, Anessa, Ipsa, Elixir, Laura Mercier, Drunk Elephant, Serge Lutens, Dolce & Gabbana and Designer Fragrances Brands).
Under the supervision of the Assistant Marketing Manager, the Senior Marketing Executive will actively participate in driving NARS’s brand growth in the Asia Pacific Travel Retail market by supporting the team on the roll-out of all trade initiatives, as well as business monitoring.
KEY RESPONSIBILITIES
Operational Marketing & Trade Support
Involved in the planning & execution of trade activations to support new launches & brand’s key bets – including animations, events and digital campaigns – in accordance with brands’ guidelines:
- Support in-store animations roll-out from end to end, liaising with internal and external parties.
- Provide the Digital Marketing team with creative briefs to roll-out e-retailer digital initiatives (e.g., social media posts, homepage banners, shop-in-shop upgrade).
- Work closely with relevant stakeholders (e.g., Commercial, Visual Merchandising, Pricing teams) to ensure smooth roll-out of key launches both online and on-counter.
- Responsible for planning & tracking of POSM usage based on trade plan & regions’ needs.
- Update Marketing calendars, Assortment files, and prepare seasonal Marketing Books for retailers’ presentation.
- Support the team in daily operations follow-up (e.g., stock fulfilment, quality issues, or any trade-related matter).
- Lead the development of brand collaterals (e.g., on-counter tools, brochures, gift boxes).
Forecast Deliverable, Sales Monitoring & Reporting
- Support the forecasting process of Novelties, , Gift with Purchase (GWP) and samples with the right level of analysis/insights, in collaboration with Demand planning & Commercial teams.
- Ensure sufficient allocations of novelties forecasts for all regions.
- Tracking of promotions implementation.
- Responsible for monthly business monitoring (analysis of sell-in and sell-out by region, brand lines, customers and top SKUs) & reporting to Brand teams/Headquarter.
- Keep abreast of competitors activities & consumer trends in the Asia regions.
Other Administrative Support
- Maintenance of master data files, product samples ordering, raising of purchase requisitions and any other administrative duties assigned from time to time.
- Support the team on monthly meetings / presentations.
REQUIREMENTS
- Possess a recognized university degree, preferably in Marketing / Business.
- At least 3 years of relevant working experience and prior experience in cosmetics / beauty and/or Travel Retail industry will have an advantage.
- Strong sense of details & analytical mindset
- Well-developed interpersonal & communication skills
- Agility, able to organize & prioritize tasks in a very fast-paced environment
- Collaborative team player
- High energy, positive and enthusiastic individual