VP/Commercial GM, APAC

At Cepheid, we are passionate about improving health care through fast, accurate diagnostic testing. Our mission drives us, every moment of every day, as we develop scalable, groundbreaking solutions to solve the world’s most complex health challenges. Our associates are involved in every stage of molecular diagnostics, from ideation to development and delivery of testing advancements that improve patient outcomes across a range of settings. As a member of our team, you can make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development.

Cepheid is proud to work alongside a community of six fellow Danaher Diagnostics companies. Together, we’re working at the pace of change on diagnostic tools that address the world’s biggest health challenges, driven by knowing that behind every test there is a patient waiting.

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Position Summary & Overview:

As the Vice President/Commercial General Manager (VP/Commercial GM) at Cepheid, you will be a pivotal member of the Commercial management team, steering the entire APAC (Hong Kong, Taiwan, Japan, Southeast Asia, Australia/New Zealand, Bangladesh and India) region towards strategic goals. This role involves overseeing commercial growth, expanding operating margins, and enhancing organizational and DBS (Danaher Business System) capability. With direct P&L responsibility for various functions including Commercial, Market Access, Commercial Excellence, FAS and Business Operations, you'll play a crucial part in developing and executing customer strategies to drive growth and increase market share.

Additionally, the role will be responsible for leading the Danaher Diagnostics function/platform to accelerate the growth in the SE Asia Markets, partnering with our Operating Company teams from Leica Biosystems, Radiometer and Cepheid.  This leader will own go-to-market strategy and execution for target SE Asia Markets for the three companies.

Managing a sales team of around 75 associates and a x-functional team of around 200 associates across multiple countries, you'll be working towards optimizing individual and team performance with a focus on continuous improvement. The current revenue in the region is approximately $350m.

Key Responsibilities:

• Develop and implement an APAC strategy to accelerate growth and support the customer-installed base.
• Identify opportunities for go-to-market improvements, enhance market access, and build local organizational capabilities to fuel revenue growth.
• Set expectations for the organization, fostering growth, and improving operational effectiveness while collaborating across functions.
• Lead regional collaboration between commercial, cross-functional organizations, ensuring alignment with the APAC and global market strategy.
• Foster followership across functions and regions to achieve strategic priorities. Provide leadership for matrix functions, including Legal, Finance, Quality/Regulatory, Marketing, HR, Operations and Logistics.
• Emphasize talent development and succession planning, ensuring a robust pipeline of skilled leaders to drive the company's future success.
• Deliver the APAC HBDC business revenue
• Lead the region’s Go-to-Market (GTM) initiatives. You will serve as lead partner with the Danaher Diagnostics function/platform and be an integral part of the business, working with and influencing business leaders to make data-based decisions to accelerate growth in pursuit of overall business strategic goals.  

Metrics for Success:

• Sales growth

• Market share gain
• Brand awareness
• Talent retention, development and engagement

Minimum Requirements:

• Bachelor's degree with 20+ years of experience OR Master's/Doctoral degree with 18+ years of experience.
• Minimum 6+ years of (Commercial) people leadership experience.
• Working knowledge of all business elements, including marketing, finance, sales operations, ecommerce, customer experience, supply chain, operations, logistics, and legal.
• Strong ability to influence and gain alignment from key stakeholders, comfortable presenting to C-suite.
• Excellent communicator in written and verbal forms.
• Versatile and dedicated to efficient productivity.
• Experience in planning and participating in strategic initiatives.
• Experience in leading global transformational change.

Highly Preferred:

• Exceptional critical thinking and analytical skills.
• Ability to translate strategy into technical requirements and technical requirements into customer-centric solutions.
• Understanding of working with inside sales, field sales, global service and support operations, and field service.
• Metrics and results-oriented with a continuous improvement mindset.

Travel:

• 50-60% travel required.

In summary, this role demands a seasoned leader with a strong commercial background, strategic acumen, and the ability to foster collaboration across diverse functions and regions, driving Cepheid's growth and success in the APAC region while prioritizing talent development and succession planning for long-term organizational sustainability.

At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.