DescriptionResponsible for executing and supporting product marketing strategies, positioning and growth of our product solutions in the B2B market. This role involves collaborating with strategic partners, analyzing market trends, and providing insights to maximize product adoption and revenue growth.
What does the role look like?
- Execute product strategies for the product portfolio, ensuring alignment with the overall business objectives from launch through end-of-life.
- Support the execution of business plans by leveraging market insights, competitive analysis, and customer feedback to align with organizational goals.
- Implement pricing strategies and promotions to drive revenue and product adoption, adjusting based on market response and customer needs.
- Evaluate product positioning, messaging, and value propositions, and make recommendations for adjustments to ensure competitive advantage in the market.
- Collaborate with sales teams and strategic partners to refine product positioning, go-to-market strategies, and support sales enablement in existing and new markets.
- Work with cross-functional stakeholders to ensure the smooth execution of product strategies and alignment with business initiatives.
- Analyze market data and performance metrics, providing actionable insights to influence product decisions and drive business outcomes.
- Support sales teams by providing training and product knowledge, ensuring they are equipped to effectively sell the product.
What are we looking for?
- At least 2 to 5 years of relevant experience in product marketing, management, or planning, ideally in the B2B sector.
- Understanding of B2B product marketing strategies, with the ability to execute product positioning and pricing strategies based on market needs.
- Strong analytical skills with the ability to assess market trends and make data-driven recommendations.
- Excellent communication skills to collaborate effectively with internal teams and external stakeholders.
- Ability to manage multiple projects efficiently and thrive in a fast-paced environment.
- A passion for learning and driving business outcomes through product marketing execution.