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Senior Manager/Assistant Director – Product Marketing Content

Limited
Full-time
On-site
Singapore, Singapore
Creative Industries

Eastspring is a global asset manager with Asia at its core. We create a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions. We pledge to make Eastspring a place where you can Connect, Grow and Succeed.

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KEY ACCOUNTABILITIES

  • Develop engaging product narratives for the Retail distribution channel (including ILPs) to differentiate products from competitors and align solutions with end investors’ needs and goals.
  • Produce content and manage outsourced vendor for maintenance of product collateral. Work with Marketing on developing both physical and digital product content in various formats, including videos, brochures, placemats, infographics, microsites, short-form articles, eDMs and social posts.
  • Bring our Product and strategies to life for our client base, which means relevant client narratives which distributors and end clients can engage with.
  • Partner with Channel Marketers to create content that drives and supports initiatives and campaigns aimed at raising product awareness within the Retail, Wealth, Institutional and Lifedistribution channels.
  • Work closely with Client Portfolio Managers and Product Specialists to understand product features and simplify product messaging for the retail distribution channel.
  • Ensure all product content complies with regulatory requirements by working with the compliance team.

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EXPERIENCE / QUALIFICATIONS

  • Degree holder with 5-8 years of relevant experience.
  • Proven experience in a similar product marketing role, including investment writing, sales and advisory across banks, and private banks will be an advantage.
  • Competency in working with Bloomberg and/or Refinitiv Datastream.

THE CANDIDATE

  • Proficient in English with strong writing abilities.
  • In-depth understanding of various asset classes and financial markets.
  • Ability to develop engaging and relevant product narratives.
  • Very strong communication abilities, with a focus on delivery and coordination with multiple stakeholders.
  • Highly motivated and capable of working independentl, with the ability to pull together resource capabilities in a firm to deliver outcomes
  • Able to manage multiple projects with tight deadlines, including working with and managing third-party vendors.
  • Strong skills in managing relationships with investment, marketing, sales, and compliance teams.

IDEAL CANDIDATES

  • Investment/product specialists or managers looking to develop their marketing skills.
  • Professionals with mutual fund sales experience who have a passion and flair for writing.
  • Marketing professionals with strong product/investment knowledge.

 

Eastspring is an equal opportunity employer.  We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

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