DescriptionJOB SUMMARY
- Manages execution of brand marketing programs and initiatives for all Luxury Brands in APEC
- Support respective continent brand teams to align consumer-facing messaging and drive brand reputation
- Partners with the respective continent and/or regional/area marketing teams to localize the expression of the brands with full funnel efforts, not limited to PR, advertising, communications, etc. in the respective markets across APEC
- Manage the work with loyalty marketing team to associate our award-winning Brands and drive affiliation to Marriott Bonvoy.
- Manage relevant programs to grow and activate our key source markets.
- Manages the assignments and projects with the Performance and Digital teams to deliver efficient and effective media plans, including the brands’ social media strategy.
- Work with area marketing teams to develop effective continent and country/market level marketing programs that continuously drive brand awareness, preference, market share and topline performance.
CANDIDATE PROFILE
Education, Experience & Requirements
- University degree required. Master’s degree in related field preferred but not essential.
- Five or more years of managerial experience.
- Languages: Proficiency in English required; proficiency in reading and writing in other Asian languages strongly preferred.
- Lodging industry experience is strongly preferred.
- Prior brand management and marketing experience is strongly preferred.
- Experience managing the work related to agencies and vendors. Prior experience in advertising agency or media company is preferred.
- Demonstrated ability to take complex projects and efforts from conception to successful execution.
- Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements.
- Ability to simultaneously manage multiple projects.
CORE WORK ACTIVITIES
Brand Strategy & Planning
- Work with Director, Luxury Brand Marketing, APEC to support the Area Directors of Marketing and key HALO hotels and new openings to create their overall business plans.
- Understands clearly the brand strategy, positioning, voice, strategic pillars and competitive environment.
- Support the work related to strategic Brand partnerships through criteria rating to deliver desired outcomes.
Brand Performance & Development
- Execute global brand marketing strategies while ensuring alignment to APEC or country/market specific objectives.
- Is responsible for the effective pull-through and localization of new brand marketing or partnerships initiatives in the APEC region.
- Develops compelling presentations to ensure owner community and other key stakeholders are well informed with brand marketing updates.
- Constantly monitors brand performance and align appropriate actions with the relevant cross function teams to achieve the brand and continent objectives.
Operations & Culture
- Is responsible to partner with Brand Management Leaders for regular brand marketing communication with the field and hotels.
- Provides openings and/or conversions support for new hotels, particularly HALO properties and coordinates with openings and regional teams to ensure all elements of the ‘marketing efforts’ are executed on brand.
Marketing & PR
- Is responsible for executing effective brand marketing programs that achieve/surpass brand and continent performance goals.
- Is responsible for executing customer-facing brand communications, not limited to brand-voice copywriting, use of the various assets and materials to ensure an on-brand communication style.
- Partners with the APEC PR/Communications team and the area/field marketing teams to develop and execute buzz for the brands in APEC
- Ensure brand partnership activities provide brand equity benefits and enhance the guest experience.
Integrated Marketing Planning and Strategic Execution
- Manage and support the continent destination marketing strategy.
- Focused on key source markets, leisure destinations and KPIs.
- Engages agencies, as required, in project to deliver the creative design and execution process to bring a program to market.
- Ensures consumer messaging is clear.
- Is responsible for ensuring the outcomes of a project are aligned to the vision of the key stakeholders
- Reviews program performance in real time and modifies program as directed.
- Monitor competitive activity in the category.
Promotions/ Partnerships
- Manage the work related to Revenue Strategy, develops and executes promotions/offers that drive KPIs for the continent or market (e.g., Enrollment goals, direct channel goals, driving leisure revenue, etc.).
- Partner with analytics team to ensure proper tracking and communication of all programs.
MANAGEMENT COMPETENCIES
Leadership
- Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
- Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
- Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
- Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
- Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
- Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
- Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
- Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
- Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
- Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
- Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
- Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
- Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
- Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
◦ Brand Management-The ability to generate marketing strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability.
- Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
◦ Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
◦ Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
◦ Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
◦ Reading Comprehension – Understands written sentences and paragraphs in work related documents.
◦ Writing - Communicates effectively in writing as appropriate for the needs of the audience.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.