Job description
- Responsible to build, plan and implement a comprehensive digital marketing strategy and roadmap.
- Lead Strategic planning and execution of marketing calendar for the company with annual / seasonal / monthly timelines.
- Plan and execute all digital marketing including SEO, SEM, email campaign, social media etc.
- Manage the marketing budget, measure effectiveness of campaigns, gain insights, track ROIs and assess against KPIs.
- Build improve our social media presence while managing the company s social media accounts.
- Design and manage online marketing content.
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Work closely with Business teams to develop the Company's Marketing
Events strategy and implementation. This will include onsite online
conferences, CME programs and webinars.
- Work
closely with Business teams to design marketing campaigns from concept
to execution to drive lead generation and utilization targets.
- Optimize the different marketing channels and user funnels and drive conversions.
- Stay up to date with the latest technology trends and best practices in the space.
- Research competition, investigate benchmarks and provide suggestions for continuous improvement.
- Drive user growth: Demonstrate ability to scale transactions and products digitally.
Requirements for the role:
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Education University degree (bachelor's, master's) in any discipline;
An MBA degree is and prior experience with Health Tech / health care
organization is preferred
- 4 + years of experience
in Digital Marketing including experience in developing and implementing
social marketing initiatives, designing executing marketing campaigns
and meeting ambitious lead generation targets.
- Solid knowledge of online marketing tools including web-analytics tools and best practices
-
Hands-on approach with the ability to proactively collaborate with
internal stakeholders and work in a fast-paced and high-growth work
environment
- Critical thinker with creative problem-solving skills