Social Media Marketing Specialist

Responsibilities

Content Creation:

• Utilize social media marketing tools to build and maintain the brand presence for American Tourister and Lipault Paris on Instagram, TikTok and other social media platforms.
• Develop and manage editorial calendars and syndication schedules.
• Design, generate, edit, publish, and share visually appealing daily content to foster meaningful connections and drive community egagement.
• Align with and stay updated on the marketing directives and initiatives of the brands and company.

Community Management:

• Moderate user-generated content following community guidelines.
• Provide weekly reports on social media engagements within the community.
• Monitor the success of the community and social media activities in alignment with the overall marketing strategy.

Other Responsibilities:

• Contribute to the growth of the fanbase for American Tourister and Lipault Paris brands by implementing strategies that drive community engagement and increase followers.
• Work towards driving conversions on social media platforms through innovative content and strategic initiatives.
• Collaborate with internal stakeholders to relay customer feedback insights gained from online conversations.
• Stay abreast of the latest social media tools, trends, and technologies, informing management of relevant changes.

Requirements:

• Previous experience as a Social Media Specialist.
• Cutting-edge interest in social media with a keen awareness of its evolving landscape.
• Design-savvy with skills in Photoshop, Illustrator and other visual/video software platforms.
• Ability to analyse data, identify trends, and make actionable decisions.
• High attention to detail, excellent grammar, and communication skills.
• Solid understanding of digital media principles (SEO/SEM, paid media, Google Analytics).
• Outstanding organizational skills, ability to handle multiple projects concurrently, and meet deadlines.
• Proficient in various tools (reporting, listening, publishing, Meta, TikTok and Google advertising platforms).