Technical Marketing, Director, Telco/SP (APAC)

Company Description

Our client is the market leader for network innovation, delivering the software, silicon and systems that transform the experience and economics of networking, from devices to data centers, consumers to cloud providers. 

Job Description

This role leads the creation and development of Telecom Marketing strategies and plans for APAC Marketing theatre.  This role requires partnering with the Marketing Telecom teams in Corporate as well as with the Field Sales and Marketing teams to build/develop the appropriate Account Based Marketing (ABM) framework in APAC for top focus accounts, as well as to develop plans to drive growth in the Telecom Commercial space.

Key responsibilities include:

Service Provider Strategy development and execution for Focus accounts -

·       Responsible for developing the go-to-market strategies to engage, grow and deepen Juniper relationships in focus accounts for Telecom sector.

·       Work collaboratively with APAC and WW Marketing peers in Account Base Marketing (ABM) framework development for the Service Provider key/major accounts.

·       Support the APAC Marketing VP in driving Account Base Marketing (ABM) strategies and tactics for the key/major accounts segment against planned performance targets.

·       Report and advocate APAC Telecom partners to regional marketing VP and APAC Sales teams and other marketing/services/partner stakeholders

Telecom Commercial Market Demand Generation

·       Drive the development, planning and creation of Service Provider Commercial orientated solutions to drive demand generation, cross selling and nurture programs.

·       Be a member of the Global Virtual (V) Team, collaborate with Global Telecom /Demand Center/Corporate Marketing peers and executives in driving Telecom commercial marketing campaigns that are aligned to Juniper’s Sales Plays.

·       The successful candidate will be able to balance the differing priorities between sales and marketing to drive sales engagement and alignment on key marketing initiatives.

·       Support Field Marketing Leaders (FMLs) in countries and their teams, on execution needs, focusing on collaboration and teaming at all fronts.

Above performance goals will expect candidate to have excellent marketing skills and business acumen in designing and developing comprehensive go to market programs starting with program goals, target market, identifying relevant routes to market, creating training and sales tools/enablement resources, designing sales calls to actions, developing relevant customer offers, driving program execution and establishing metrics to measure and track program effectiveness. 

 Responsibilities include:

• Managing two direct reports w/ matrix management of larger team
• Work closely with key stakeholders to develop and define the go to market strategy and program plans for Juniper solutions and products for the Service Provider market
• Work collaboratively with theater marketing team, channel partners and Sales account team to execute marketing programs and campaigns for Service Providers accounts in APAC
• Strong collaboration skills to interact and influence key stakeholders in key/major account sales, business groups and marketing to drive the execution of key programs such as account base marketing (ABM) against Juniper key/major accounts in APAC
• Analytical skills to develop, measure and track program/campaign KPIs and metrics.

Qualifications

Required skills/experience:

• Experience in programming, designing and executing marketing programs
• Minimum of 10+ years of Service Provider sales and/or marketing experience.
• Prior experience in networking and security technologies
• An ability to excel with limited direction/supervision 
• Strong people and collaborative skills necessary to work effectively across multiple functions and with varied levels of management
• Outstanding verbal and written communicator
• A collaborative team player. Ability to handle multiple tasks that involves multiple stakeholders at country, region and global levels.
• Excellent listener. Actions-oriented with strategic thinking at the core. A strong Doer.
• A positive attitude and the ability to develop creative solutions to problems
• Will be desirable to have prior experience in selling solutions in the Service Provider industry
• University graduate with a bachelor degree. (MBA will be an advantage)
• Ability to travel : around 25%, 2-3 trips minimum each Qtr. 

Additional Information